Gender stereotypes in mass media

This is how it used to be...


or



For more such ads, click here.

But has it changed much?

Let's look at children's ads:




Or at Disney films:



How about in more adult films?



Or in advertising?



Now, let's compare two commercials for personal hygiene products:


Is the approach here any different than the Axe commercials?

But how are women's products sold?



So ... how could it be?

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